Join Mailing List

Are you looking for guidance to help your daughter navigate friendship drama, school stress, and confidence struggles?

Laura Hayes
Let's Chat!

The tween and teen years can be some of the most challenging social years for girls.

As a licensed school counselor and life coach, I’ve spent years helping girls work through friendship conflict, anxiety, and the pressure they feel to fit in.

Through The Brave Girl Project, I support parents and their daughters with tools, coaching, and resources that help girls build confidence and develop healthy friendships.

Girl Hugging Herself Grey
Girl Hugging Herself

Imagine Your Daughter Feeling More Confident

Imagine your daughter reaching a place where:

• Friendship drama no longer defines her self-worth
• She feels confident saying yes to new opportunities
• She can balance school, activities, and friendships without feeling overwhelmed
• She begins to see herself as capable and strong
• She shows up as the best version of herself

I help parents bring out the brave, confident girl in their daughter—even if she’s naturally shy or quiet.

“I was nervous that none of the girls would talk to me. Thankfully, my first call was amazing! I introduced myself, and we all got along in seconds. We had so much in common! Ever since the first call, I’ve stayed dedicated to this truly brave tribe.”

- Mya, Member of The Brave Tribe

Angry Girl

Here's What I Often See in the Girls I Work With

Your daughter is kind.
She’s caring.
She’s trying her best in school and in life.
She may be creative, thoughtful, and wonderfully unique.

But sometimes she struggles to see those qualities in herself.

Many girls feel overwhelmed by the pressure of school, friendships, and social expectations. They may feel unsure of themselves, anxious about friendships, or discouraged when they feel left out.

As a parent, it can be difficult to know how to support your daughter through these challenges.

That’s where I come in.

Through coaching, courses, and supportive group communities, I help girls build confidence, navigate friendship struggles, and develop the emotional skills they need to thrive.

Girls also benefit from connecting with other girls their age who are going through similar experiences, helping them feel less alone and more understood.

My programs create a safe and supportive environment where girls can share openly, learn practical strategies, and grow in confidence.

If you think one of my programs or workshops may be a good fit for your daughter, I’d love to connect and see how I can support your family.

I'm Ready!

About You and Me

As a life coach, I help middle and high school girls become confident in who they are—so they can thrive, not just survive, during these challenging years.

You deserve to become the best version of yourself. And I can help you do it!

When you participate in my programs, you’ll:

  • Be more confident, calmer, and happier.
  • Do more things you didn’t think you had the courage or ability to do.
  • Have fun getting to know the best version of you.
  • Make new friends with girls outside of your school.
Laura Hayes

"The timing is perfect with everyone being home this year. My daughter is much less worried about starting a new school and making new friends now. Connecting with you and the girls on calls has become a wonderful part of her day!"

- Milissa, Mom of Brave Girl Tribe Member

About Me

Throughout school, I was painfully shy and struggled academically. I  often felt lost and behind everyone else. (It wasn’t until college that I felt like my brain “caught up.”) Speaking up for myself was hard; I didn’t know when, or even how to do it.

I needed someone besides my parents who could support and encourage me, and “get me” without judgment.

As an adult, I didn’t want other girls to struggle the way I did, or have to figure out the secrets of confidence-building skills on their own.

That’s why I created the Brave Girl Project—to give girls the skills they need to overcome struggles and shine in their own eyes.

What makes me qualified to help you discover a brave new you?

  • I’ve worked with hundreds of girls like you and understand the tremendous social and academic stresses you feel.
  • The girls in the Brave Girl Project tell me they’re comfortable sharing in my programs because they feel heard without being judged or “fixed.”
  • I’m a certified life coach, licensed school counselor, and certified yoga instructor. I’m trained in mindfulness practices and wellness education.
  • I have a BS in psychology from Virginia Tech (Go Hokies!!) and an MA in School Counseling from Marymount University (Go Saints!).
  • I’ve been working with kids and teens for the past 25 years, and they’re still my best teachers.

“Ms. Laura reminds me of Mister Rogers. She’s sweet, kind, and so good at helping girls feel better about themselves!”

- Sherri, Mom of daughter who participated in individual coaching

Fun facts that make
me blush

  • I stood up on a paddleboard my first try, so now
    I'm obsessed with SUP!
  • I have a sign in my kitchen that says, “When the
    smoke alarm goes off, dinner is ready.” I’m better
    on a paddleboard than in the kitchen.
  • As a kid, I was beyond shy until I discovered drama and theater in 9th grade when I was cast in The Scarlet Letter. I had a small part, but it was the perfect step for me to step out of my shell.
  • While getting my Masters, Marymount University awarded me the Counseling Graduate of the Year.

...and a few more that make even my dogs smile.

When I'm not helping girls live life bravely, you can find me braving waves in the Outer Banks of North Carolina with my husband and son, playing catch with my two crazy black Labs, or treating myself to a scoop (or two) of chocolate peanut butter ice cream.

Laura Hayes on a Paddleboard

Have questions about any of my programs?

Let's talk!

"My daughter is so excited to join the Brave Tribe. She told me all about her first call with you and the girls and was so excited to connect with you!

She feels that she has already made friends and wants to make every call.

The Brave Tribe is such an amazing program, and I can’t thank you enough for creating this for girls her age."

- Randi, Mom of Brave Tribe Member